• Our Clients
    Banks Brokers Corporates Family offices Fund managers FX Prime Brokerage IAM, EAM, DFM & IFA Prop traders
    About us
    About us Contact details
    Since 2011 • Copenhagen, Denmark

    Your trusted partner
    in investment consulting

    We help corporate and private investors earn on global markets through expert guidance, proprietary trading strategies, and a professional team of traders and analysts.

    88%
    Annual return rate
    3000+
    Private investors
    150+
    Active clients
    50+
    Countries served
    4
    Research centers worldwide

    What we do

    We provide comprehensive investment consulting services for corporate and private clients across global financial markets.

    Private investors

    Personal mentoring, daily market signals, and proprietary trading strategies with 88% annual return. Intraday, mid-term, and long-term positions.

    Learn more →

    Corporate investors

    Tailored investment programs for companies — from strategy audit to broker selection, portfolio management, and ongoing market analytics.

    Learn more →

    Banks & institutions

    Strategic consulting for banks, fund managers, family offices, and investment companies. Research-backed advisory with global partner network.

    Learn more →

    Why Principal Advisor

    What sets us apart in the world of investment consulting

    Independence

    No proprietary trading platform. No affiliated brokerage. Our recommendations are driven solely by your interest.

    74%
    Win rate
    Annual average

    Annual return rate

    Proven track record with proprietary strategies across equities, commodities, forex, and crypto markets.

    Professional team

    Traders, analysts, financial correspondents, and personal mentors with decades of combined experience.

    Copenhagen London Zurich Singapore

    Global reach

    4 offices worldwide. Partner network across 50+ countries. Serving clients on every continent.

    Four market segments

    We trade and analyze across the full spectrum of global financial markets.

    Securities

    Stocks, bonds, ETFs on 50+ global exchanges

    Commodities

    Gold, oil, agricultural products & futures

    Currency pairs

    185+ forex pairs including majors & exotics

    Crypto

    Bitcoin, Ethereum & digital assets via regulated ETPs

    Trading strategies

    Three proprietary strategy types adapted to different risk profiles and investment horizons.

    Short-term

    Intraday trading

    Quick positions opened and closed within a single trading day. High-frequency signals based on technical analysis.

    Horizon1 day
    Risk levelMedium-High
    MarketsForex, Indices
    Popular

    Mid-term positions

    Positions held from several days to weeks. Based on fundamental analysis and macroeconomic events.

    Horizon1–4 weeks
    Risk levelMedium
    MarketsAll segments
    Conservative

    Long-term investing

    Portfolio positions held for months. Focus on value investing, dividend strategies, and macroeconomic cycles.

    Horizon1–12 months
    Risk levelLow-Medium
    MarketsStocks, ETFs, Bonds

    Trusted by leading financial institutions

    Trusted partners Trusted partners

    Your path to profit

    Six clear steps from first contact to consistent returns on global markets.

    1

    Free consultation

    We start with a personal call to understand your financial goals, risk tolerance, and investment experience.

    ›
    2

    Strategy development

    Our analysts design a personalized investment strategy based on your profile and current market conditions.

    ›
    3

    Broker & account setup

    We help you select and set up an account with a top-tier regulated broker that fits your needs.

    ›
    4

    Personal training

    Your dedicated mentor walks you through the trading platform, tools, and how to read our signals.

    ›
    5

    Daily trading signals

    You receive real-time signals from our research team with entry points, targets, and stop-losses.

    ›
    6

    Profit & grow

    Start trading with expert support 24/7. Track your portfolio, adjust strategies, and scale your returns.

    Offices in global financial centres

    We maintain a physical presence in key financial hubs to serve our clients worldwide.

    🇩🇰

    Copenhagen

    Headquarters

    Principal Advisor A/S
    Philip Heymans Allé 15
    2900 Hellerup, Denmark

    🇬🇧

    London

    United Kingdom

    Principal Advisor (UK) Ltd.
    40 Bank Street, Canary Wharf
    London E14 5DA

    🇨🇭

    Zurich

    Switzerland

    Principal Advisor (Switzerland) Ltd.
    The Circle 38
    8058 Zurich Airport

    🇸🇬

    Singapore

    Asia Pacific

    Principal Advisor Pte. Ltd.
    88 Market Street, CapitaSpring #31-01
    Singapore 048948

    Academic research infrastructure

    Our strategies are backed by 4 university research centers — combining academic rigor with real-world market practice.

    Caltech
    Caltech
    Quantitative modeling
    Hebrew University
    Hebrew University
    Behavioral finance
    Princeton
    Princeton
    Macro forecasting
    Oxford
    Oxford
    Commodities & ESG
    Research infrastructure

    Ready to start earning on global markets?

    Whether you are a private investor or represent a corporation — our team is ready to build a strategy tailored to your goals.