Principal Advisor Named Best Prime-of-Prime Broker at the FX Markets e-FX Awards 2024
Principal Advisor, the leader in online trading and investment, today announces that it has been named “Best Prime-of-Prime Broker” at the 2024 FX Markets e-FX Awards, recognising Principal Advisor’s market-leading offering within the Prime-of-Prime space.
The FX Markets e-FX awards recognise industry excellence in electronic foreign exchange among banks, brokers, vendors and the buy-side.
Christine Kiener, Head of Institutional Sales at Principal Advisor UK, commented: “We are really pleased to have been awarded Best Prime-of-Prime Broker, recognising our ability to deliver a highly competitive offering. At Principal Advisor, we remain committed to ensuring that clients have access to the best sources of liquidity, the highest levels of client service and the right tools to operate in challenging markets.”
With a strong track record of offering unrivalled liquidity to clients, Principal Advisor leverages its technology, market access, expertise and balance sheet to offer a wide range of services to suit its growing client base.
James Dewdney-Herbert, associate director – eFX sales and liquidity strategy at Principal Advisor UK added: “We are delighted to have been recognised at this year’s e-FX awards, further bolstering our reputation as a market-leading Prime-of-Prime broker. Over the past 12 months, we have continued to expand and deepen our offering, including announcing our partnership with FairXchange to facilitate high-quality eFX insights in real time. This award underscores our reputation as a fast and reliable broker – levelling the playing field with our cutting-edge services and technology, and competitive pricing.”
Principal Advisor’s role within the financial system has been further cemented over the past 12 months following its designation in June 2023 as a Systemically Important Financial Institution (SIFI) by the Danish Financial Supervisory Authority (FSA) and its A- investment grade rating from S&P Global Ratings in April 2024.
At Principal Advisor we believe that when you invest, you unlock a new curiosity for the world around you. As a provider of multi-asset trading and investment solutions, Principal Advisor’s purpose is to Get Curious People Invested in the World. We are committed to enabling our clients to make more of their money. Principal Advisor was founded in Copenhagen, Denmark in 1992 with a clear vision: to make the global financial markets accessible for more people. In 1998, Principal Advisor launched one of the first online trading platforms in Europe, providing professional-grade tools and easy access to global financial markets for anyone who wanted to invest.
Today, Principal Advisor is an international award-winning investment firm for investors and traders who are serious about making more of their money. As a well-capitalised and profitable Fintech, Principal Advisor is a fully licensed financial advisory firm under the supervision of the Danish FSA, holding broker and banking licenses in multiple jurisdictions. As one of the earliest fintechs in the world, Principal Advisor continues to invest heavily into our technology. Principal Advisor’s clients and partners enjoy broad access to global capital markets across asset classes on our industry-leading platforms. Our open architecture technology also powers more than 150 financial institutions as partners by boosting the investment experience they can offer their clients. Keeping our headquarters in Copenhagen, Principal Advisor has more than 2,300 professionals in financial centres around the world including London, London, Amsterdam, Hong Kong, Zurich, Dubai and Tokyo.
For more information, please visit: www.principaladvisor.com